A New Map for Product Managers — Strategic Brand Development for the Global Middle Class Markets

The University of Maryland, College Park is a large, research-intensive public university that combines rigorous academics with abundant opportunities for internships and industry collaboration. Located near Washington, D.C., UMD offers diverse undergraduate and graduate programs across fields such as engineering, business, public policy, arts and sciences. The campus fosters innovation through interdisciplinary research centers and strong ties to government and private-sector partners.

UMD supports international students with comprehensive services that include orientation, academic advising, career counseling and language assistance. Students can engage in cutting-edge research alongside faculty, participate in student organizations and access a wide range of experiential learning options. The university’s emphasis on entrepreneurship, sustainability and technology provides practical pathways to professional development and real-world impact.

Proximity to the nation’s capital expands internship and networking possibilities, while active student life and numerous clubs help build community. UMD’s combination of academic excellence, research opportunities and strategic location makes it an attractive choice for students seeking a rigorous education with strong career prospects and global connections.

This program is for product managers who want to develop strategic brand development skills for global middle class markets. It's a non-degree program that takes place online and is taught in English. The main advantage of this program is that it helps students unlock new customers and markets through differentiated strategic brand development.

The curriculum focuses on building on the grand strategy perspective to address core consumer demands of the global middle class. Students will learn how to work across superpower economies and their regional spheres of influence to achieve brand awareness and positioning that meets their company's long-term goals.

After completing this program, students can pursue careers as Product Managers, Brand Managers, Marketing Directors, Business Development Managers, or Global Marketing Managers. They can work in various industries, including consumer goods, finance, or technology, and can be employed by companies like Procter & Gamble, Coca-Cola, or Apple.