Bachelor's in Advertising & Marketing Communications (3 Years)

Technological University Dublin (TU Dublin) is Ireland's largest and most comprehensive higher education institution. Formed by the merger of three renowned institutes of technology, TU Dublin offers a wide range of programs in various disciplines including engineering, science, business, arts, humanities, and more. With a strong focus on innovation and industry collaboration, TU Dublin provides students with a vibrant and supportive learning environment. The university prides itself on delivering education that is practice-based, industry-relevant, and globally connected, ensuring that graduates are well-prepared for the challenges and opportunities of the modern world.

Do you see yourself as part of a team that designs advertising and communications campaigns for a public or private-sector organisation? Or advising a company on transforming its public relations activities? In this course you'll develop the skills and knowledge you need to pursue a career in a wide range of organisations. In this course, developed with the aid of industry practitioners, you'll exercise your creativity in areas such as creating advertisements, organising and running events, creating radio and video ads, crafting a digital marketing strategy, etc. In Year 1, you’ll be introduced to advertising, marketing and social media marketing. You’ll learn the fundamentals of analysing media, and you'll find out how to explore the mind of the consumer. You'll develop your IT skills and learn how create apps. Industry experts will tell you all about the advertising industry. In Year 2, you’ll learn all about graphic design and how to use Photoshop. You'll find out about the rapidly changing media landscape and you'll learn the fundamentals of advertising law. A PR module will teach you how to write a press release and how to handle a corporate crisis. Your IT and data analysis skills will be further developed so that you can use data to create targeted campaigns. In Year 3, you’ll organise an event and fundraise for charity and using cameras and software, you'll make your own radio and TV advertisements You'll learn how to build an effective, functioning website that can be linked to social media. This is the year that you will be given the opportunity to work with a real company on an advertising project.