Bachelor in Advertising, Marketing Communications and Public Relations

London Metropolitan University is an urban university formed through merger in 2002 and based across central London campuses, including Holloway, Aldgate and Shoreditch. Serving over twelve thousand students, the university focuses on inclusive education, employability and applied research that responds to the needs of a global city. Its central location gives students direct access to London’s cultural institutions, businesses and creative industries.

The curriculum spans business, arts, media, law, education and social sciences with programs designed to combine academic study and vocational skills. London Met emphasizes research in areas such as social justice, public health and the environment, and provides industry-linked learning through placements and professional partnerships. Students benefit from practical workshops, studio spaces and employer-focused projects that build portfolios and workplace readiness.

International students join a diverse community representing many countries and receive dedicated services for admissions, visa guidance and academic support. The university’s commitment to widening participation creates a welcoming environment with additional mentoring and career guidance. Living and studying in London offers unparalleled internship and networking opportunities, and graduates leave with practical experience and city-based connections that support transition into professional roles both locally and internationally.

The Bachelor in Advertising, Marketing Communications and Public Relations at London Metropolitan University is a degree program for students who want to pursue a career in marketing communications, PR, and advertising. This 3-year program helps students develop skills for a successful career in these fields.

The curriculum includes modules such as Learning Through Organisations, Managing People in Organisations, and Consumer Insights. Students also learn about Contemporary Theory of Advertising, Crafting Advertising Campaigns, and Marketing Communications. These modules help students develop skills in marketing, advertising, and public relations, including data analysis and problem-solving.

Graduates of this program can pursue careers as Advertising Managers, Marketing Communications Specialists, Public Relations Officers, Brand Managers, and Social Media Managers. They can work in various industries, including advertising agencies, marketing firms, and corporate communications departments.