Bachelor in Event Management with Marketing

Dundalk Institute of Technology (DkIT), founded in 1970 and situated in Dundalk, Ireland, is recognised for its applied approach to higher education. The institute focuses on delivering practice-oriented teaching across business, engineering, computing, creative arts, hospitality, and health sciences, fostering strong links with local and international employers so students graduate ready to enter the workforce.

With a student body of around 6,000 and a growing international presence, DkIT offers an extensive array of programmes—many that include work placements, industry projects, and collaborative research. Its emphasis on employability and skills-based learning means coursework frequently involves real-world briefs, lab-based training, and internships, supported by a committed faculty and modern facilities that reflect current professional standards.

Life in Dundalk balances a close-knit campus experience with easy access to Ireland’s major cities and European connections. Student services provide practical assistance with accommodation, visa guidance, and career planning, while partnerships with employers streamline placement opportunities. For students seeking a university experience that prioritises hands-on learning, industry engagement, and clear career pathways, DkIT offers a practical, student-focused option grounded in regional development and international collaboration.

The Bachelor in Event Management with Marketing is a 4-year program that combines event management with specialized areas of marketing. It's a work-ready program that introduces students to the broad areas of events management and marketing. The program is taught in English and is based in Dundalk, Ireland.

The curriculum includes subjects like Event Industry Operations, Digital Skills for Tourism, Introduction to Sales and Marketing, Event Planning and Execution, and Applied Marketing for Hospitality and Events Management. Students will also develop skills in event technology, risk management, and revenue management. The program includes electives like Business Tourism, Contemporary Issues in Tourism, and International Tourism Management.

Graduates of this program can pursue careers as Event Planners, Marketing Managers, Tourism Managers, Conference Coordinators, or Hospitality Managers. They can work in the event industry, tourism sector, or related fields, and can be employed by event management companies, tourism boards, hotels and resorts, or marketing firms.