Bachelor's in Strategic Communications, Social Media and Society

Ontario Tech University: Ontario Tech University, located in Oshawa, Canada, is a modern and technology-focused institution. It offers innovative programs in fields such as engineering, business, health sciences, computer science, and more. With a dynamic learning environment, cutting-edge research facilities, and industry partnerships, Ontario Tech University equips students with the skills and knowledge necessary to succeed in the rapidly evolving technological landscape.

Learn how to create purposeful goal-oriented communications to effect change in the fast-changing strategic and social media communications environment in which a wide range of communicators inform, influence and shape society. Communications and digital media are everywhere and in everything. Journalists, public affairs officers, content creators, entertainment makers, branding experts, digital storytellers, social media influencers, consumers, activists and citizens use all kinds of media every day to create, send, and receive messages and images about the world, with the goal of changing it in some way. In the Specialized Bachelor of Arts in Communication and Digital Media Studies (CDMS) - Strategic Communication, Social Media and Society, students learn about the fast-changing strategic and social media communications environment in which a wide range of communicators, from companies to governments to militaries to political parties to non-profit advocacy and activist movements, use social media platforms such as Twitter, TikTok and YouTube to inform, influence and change society. You will analyze strategic communications in relation to the economics, politics, technologies, and cultures of the Internet and social media platforms, and hone knowledge and skills linked to thousands of new 21st century careers.