Bachelor in Advertising and Integrated Communications

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The Bachelor in Advertising and Integrated Communications at Quinnipiac University equips you to craft compelling brand stories across every media channel. You’ll study advertising theory, content creation, media planning, and data analytics, learning how to merge creative concepts with measurable results. The curriculum emphasizes audience insight, social‑media strategy, and visual design, ensuring you can develop integrated campaigns that resonate on web, mobile, and traditional platforms.

Classroom experiences are enriched by industry partnerships, bringing current market trends directly into your projects. A required minor—chosen from any school within the university—lets you tailor your expertise, whether you lean toward graphic design, public relations, or digital marketing. Throughout the program, you’ll build a robust portfolio, complete real‑world assignments, and engage in internships that provide valuable networking and hands‑on practice.

Upon graduation, you’ll be prepared for diverse roles such as creative strategist, brand manager, media buyer, or social‑media specialist. Employers in advertising agencies, corporate communications departments, newsrooms, and media firms value the blend of creative flair and analytical skill you’ll possess. With an annual tuition of $53,540 and a $50 application fee, this degree offers a solid return on investment for a dynamic career in today’s fast‑paced communications landscape.