Bachelor in Advertising (Chinese-taught)

Sichuan University in Chengdu traces its roots to 1896 and is one of China’s leading national research universities. As a Class A Double First Class institution supported by the Ministry of Education, SCU combines deep historic traditions with large-scale research and teaching. The university enrolls around 57,000 students, including over 3,400 international students, and operates three scenic campuses at Wangjiang, Huaxi and Jiang'an that balance academic rigour with student life.

SCU offers a broad academic portfolio across the sciences, engineering, medicine, humanities and social sciences, with hundreds of doctoral, master and undergraduate programs. Research activity is strong, supported by extensive libraries, modern laboratories and well-equipped sports facilities, including swimming pools, courts and gyms. The International Student Office provides orientation, help with accommodation and campus services, and the university advertises a range of scholarships including government-funded and institutional awards for degree-seeking students.

For prospective international students, Sichuan University presents a compelling combination of academic depth, vibrant campus culture and the lifestyle of Chengdu, a major cultural and economic centre. Practical supports such as on-campus housing options, health and counselling services, and opportunities for clubs and internships make settling in easier. If you seek a large research university with diverse programs and strong international links, SCU is worth exploring in detail before applying.

The Bachelor in Advertising at Sichuan University is a 1-year program for students who want to learn about advertising in Chinese. This degree helps students develop skills in Chinese language and advertising principles.

The curriculum includes subjects like advertising principles, Chinese language, and marketing. Students will develop skills in creating effective advertisements and understanding Chinese consumer behavior through hands-on projects.

Graduates can work as Advertising Executives, Marketing Managers, or Public Relations Specialists in companies that operate in China or with Chinese clients. They can also work in media planning or account management.