Bachelor in Advertising

OCAD University in Toronto is a leading centre for art and design education with a long history of nurturing creative talent. Serving roughly 4,500 students, including a substantial international cohort, OCAD U emphasizes interdisciplinary practice and experimentation across studio art, design, digital media and emerging technologies. The university’s urban setting in Toronto offers rich cultural resources and industry connections that enhance learning and professional development.

The curriculum at OCAD University blends foundational skills with cross-disciplinary collaboration, encouraging students to explore new materials, technologies and design methods. State-of-the-art studios, workshops and research labs support work in visual arts, industrial design, animation and interaction design. Students benefit from faculty mentorship, exhibitions, industry partnerships and career services that prepare graduates for creative careers and entrepreneurial ventures.

Campus life is vibrant, with galleries, events and collaborative projects linking students to Toronto’s creative industries and cultural institutions. International students receive targeted support for admissions, portfolios, visa guidance and orientation. Prospective applicants should review program-specific entry requirements and deadlines, prepare strong creative portfolios where required, and engage with OCAD U’s advising resources to plan studio practice, internships and post-graduation career steps.

The Bachelor in Advertising at OCAD University is a four-year degree that teaches students how to connect with audiences through advertising. The program focuses on the social, cultural, and economic impact of advertising and helps students understand their role in shaping the cultural landscape. This degree is for students who want to learn about advertising and its effects on society.

The curriculum covers 2D and 3D disciplines, including digital, analog, virtual, and experiential platforms. Students learn about storytelling, design, copywriting, typography, and strategy, and how to create messages that emphasize need over want. The program also includes classes on consumer and community behaviors and respectful design.

Graduates of this program can pursue careers as Advertising Art Directors, Copywriters, or Brand Managers. They can work in advertising agencies, design firms, or as freelance consultants. Some specific job titles include Social Media Manager, Creative Director, or Marketing Specialist.