Bachelor in Business Administration, B.S.: Option in Marketing

California State University, Los Angeles (CSULA) is a dynamic public university in Los Angeles known for accessible higher education, strong community engagement, and a culturally diverse student body. Founded in 1947 and part of the California State University system, CSULA offers a broad range of undergraduate and graduate programs across business, engineering, education, health, and the arts. Keywords such as CSULA, study in Los Angeles, public university, and affordable tuition are relevant for prospective international students.

CSULA emphasizes applied learning, internships, and partnerships with local industries to support student success and social mobility. The university’s location provides direct access to Los Angeles’ vibrant economy, cultural institutions, and professional networks, enhancing internship and employment prospects. Student support services, multicultural resources, and community engagement initiatives make CSULA an attractive option for international students seeking an inclusive campus environment and practical career preparation.

Prospective applicants considering study in the USA will find CSULA balances affordability with academic quality, offering numerous programs, research opportunities, and pathways to internships in Southern California. With a focus on workforce readiness, social impact, and regional partnerships, CSULA supports students in achieving educational goals and launching careers in diverse fields across the Los Angeles area.

The Bachelor of Science in Business Administration with a Marketing option at California State University, Los Angeles equips students with a solid foundation in core business principles while emphasizing the dynamic world of marketing. Over four years, you’ll explore consumer behavior, digital strategy, brand management, and market research, all taught in English by experienced faculty. Practical projects and internships in Los Angeles—a global hub for media and commerce—provide real‑world experience that bridges theory and practice.

Designed for high school graduates, the program balances analytical rigor with creative thinking. Courses in statistics, economics, and communication develop the quantitative and persuasive skills essential for today’s marketing professionals. Collaborative workshops and case studies encourage teamwork, critical thinking, and innovative problem‑solving, preparing you to craft compelling campaigns in diverse industries.

With an annual tuition of $28,087, the degree offers a cost‑effective pathway to a rewarding career in brand strategy, digital marketing, or market analytics. A modest $60 application fee and $100 service fee make the admission process straightforward. Graduates leave CSULA ready to enter a vibrant job market, leveraging Los Angeles’ extensive network of companies and agencies to launch successful marketing careers.