Bachelor in Business Administration - General Business

Northern Kentucky University (NKU), founded in 1968 and located in Highland Heights, provides a broad range of undergraduate, graduate and professional programs with an emphasis on applied learning and workforce readiness. The university’s curriculum blends theoretical foundations with internships, cooperative education and hands-on projects designed to prepare students for immediate contribution to their fields.

NKU serves about 14,000 students and welcomes a meaningful international cohort of roughly 615 students, which contributes to a vibrant campus community. With more than 214 programs across disciplines, students benefit from dedicated faculty who prioritize mentorship, small-group learning and practical experience. Campus facilities and student organizations support experiential learning, research and civic engagement.

International applicants will find supportive services for transition, advising and career development, as well as links to local employers for internships and placements. NKU’s collaborative environment encourages innovation, critical thinking and transferable skills that employers seek. For students looking for a welcoming university with diverse programming and strong ties to regional industry, NKU offers robust academic options and clear pathways to professional success.

The Bachelor in Business Administration - General Business is a 4-year program for students who want to build a strong background in business management practices. This degree helps you develop leadership skills and organizational knowledge, giving you an advantage in the workforce. You'll graduate as a critical thinker ready for management positions.

The curriculum covers principles of marketing, economics, accounting, and finance, as well as managerial decision-making and operations management. With 30 hours of electives, you can personalize your degree to your goals and interests. This program helps you develop skills in critical thinking and problem-solving.

Graduates can pursue careers as Management Analysts, Operations Managers, Marketing Managers, Financial Managers, and Human Resources Managers. They can work in various industries, including finance, healthcare, and technology, for employers such as corporations, non-profits, and government agencies.