Bachelor in Business Administration, General Business

West Virginia University, founded in 1867 and based in Morgantown, combines a broad set of academic offerings with a strong regional mission. Serving nearly 25,000 students, including over a thousand international students, WVU provides programs across arts, sciences, business and STEM fields. The university balances rigorous research activity with a commitment to community engagement and the economic development of the Appalachian region.

WVU is known for research strengths in areas such as energy, health sciences and applied technologies, offering students access to laboratories, field projects and community-based initiatives. With more than 300 programs, students can tailor study plans to suit academic ambitions and professional aims while tapping into internships, cooperative education and faculty mentorship that bridge theory and practice.

The campus experience emphasizes student life, leadership and Mountaineer traditions that build community and resilience. International students are supported through advising, orientation and cultural programming that foster integration and academic success. For those seeking a research-active university with strong regional ties and a supportive campus culture, West Virginia University offers a comprehensive environment for study and personal development.

The Bachelor in Business Administration, General Business is a degree program for students who want a flexible business major. It's a 4-year program at West Virginia University that lets you combine courses from different areas, like management information systems and marketing.

The curriculum includes 24 semester hours of upper-division business core courses and 30 semester hours of electives. You'll work with an academic advisor to choose courses that fit your career goals and interests. You'll develop skills in areas like business planning, marketing, and management information systems, and get hands-on experience through projects and case studies.

Graduates of this program can pursue careers like Management Consultant, Market Research Analyst, Business Development Manager, Operations Manager, and Marketing Coordinator. They can work in industries like finance, healthcare, technology, and non-profit, for employers like consulting firms, market research firms, and corporations.