Bachelor in Business Administration, Major in Marketing

Fort Hays State University, founded in 1902 and located in Hays, Kansas, is known for accessible, quality education and a practical, student-focused approach. Serving about 14,104 students and welcoming a significant international cohort, FHSU emphasizes experiential learning, modern facilities and faculty engagement. The university offers a broad portfolio of undergraduate and graduate programs designed to prepare graduates for a changing job market while keeping tuition affordable and student support services strong.

Hands-on learning and applied projects are central to FHSU's identity, giving students opportunities to develop workplace-ready skills through labs, internships and community partnerships. Small classes and personalized advising help students refine career plans and connect classroom theory with real world practice. The campus community is welcoming and supportive, with extracurricular clubs, leadership programs and resources that support academic success and personal development.

International students benefit from orientation services, academic advising and resources that ease cultural transition and support degree progress. The university's affordable tuition and career-focused curriculum make it an attractive option for students who value practical experience and a supportive learning environment. Prospective applicants should connect with the international office early to review admission pathways, scholarship possibilities and program options across the university's extensive catalog.

The Bachelor in Business Administration, Major in Marketing at Fort Hays State University is a degree program for students who want to understand customer needs and promote products. It takes a few years to complete and helps students develop skills in marketing research and analysis. The program is taught in English.

The curriculum covers marketing research, customer segments, and creating ads. Students learn to develop, promote, and price products, and decide where to sell them. They also study how to create long-term relationships with customers. The program helps students become advocates for customers and provide a voice to the rest of the company.

Graduates can work as Marketing Managers, Brand Managers, Product Managers, Market Research Analysts, or Social Media Managers. They can find jobs in various industries, including advertising, retail, and media. Employers include companies like marketing firms, hotels, and restaurants.