Bachelor's in Business Administration: Marketing Analytics

Liberty University stands as a prominent and expansive Christian institution, Liberty has grown into one of the largest private nonprofit universities in the United States. Offering a wide spectrum of undergraduate and graduate programs, Liberty provides students with a comprehensive education that integrates faith, academia, and practical skills. At Liberty University, the integration of Christian values into education is a cornerstone of its mission. With a commitment to academic excellence and spiritual growth, the university empowers students to excel in fields ranging from business, healthcare, and engineering to the arts and sciences. The campus's strong sense of community, combined with state-of-the-art facilities and numerous extracurricular opportunities, creates an environment where students can thrive academically, personally, and spiritually. Through its dedication to equipping graduates with a foundation of faith and knowledge, Liberty University prepares students to lead lives of purpose and service in their careers and communities.

Marketing professionals can use data to predict what customers want now that technology is permeating all areas of business. Data-driven marketing is crucial to the success of any business in today’s competitive environment. Liberty’s Bachelor of Science in Business Administration (BSBA) and Data Analysis – Marketing Analytics degree will provide the market expertise you need in consumer research and data analysis while providing foundational knowledge of general business practices.