Bachelor in Business Administration: Marketing

The University of Holy Cross in New Orleans, founded in 1916, combines a values-centered Catholic tradition with a focus on close-knit teaching and community engagement. With about 3,233 students and a welcoming campus culture, the university emphasizes liberal arts foundations alongside professional programs that prepare students for purposeful careers. Small class sizes and a student-centred faculty create an environment where mentoring and personalized attention shape the academic journey.

Academic offerings span undergraduate and graduate programs designed to integrate faith, service and intellectual development. The curriculum encourages ethical leadership, civic responsibility and hands-on learning through service projects and community partnerships in New Orleans. International students find a culturally rich setting for study, supported by campus services and opportunities to participate in local civic and cultural life.

As a compact institution with 53 programs, Holy Cross is well suited to students seeking a values-driven education with personal support and direct access to faculty. The university cultivates leadership and practical skills while promoting spiritual growth and community service. For students prioritising a nurturing campus, close mentorship and meaningful civic engagement, Holy Cross offers a clear pathway to academic growth and community impact.

The Bachelor in Business Administration: Marketing program at University of Holy Cross is for students who want to learn about marketing. This 4-year degree helps students understand how businesses work and how to market products.

The curriculum includes classes on marketing research, consumer behavior, and advertising. Students also learn about finance, accounting, and management to help them understand how businesses run. They work on projects to develop their marketing skills.

Graduates can work as marketing managers, sales representatives, or brand managers. They can also work in public relations or as market research analysts. Top employers include advertising agencies, retail companies, and non-profit organizations.