Bachelor in Business & Management (Marketing)

Cardiff Metropolitan University, located in the vibrant Welsh capital of Cardiff, offers a modern, applied approach to higher education with around 11,000 students and a thriving international community. Established in its current form in 2011, the university builds on longer academic traditions to deliver industry-focused teaching across a broad range of disciplines. Its compact campus and strong local links make it easy for students to access city amenities, professional networks and cultural life in one of the UK’s liveliest student cities.

The university’s curriculum emphasizes practical learning, employability and enterprise, with opportunities for placements, industry projects and professional accreditation embedded into many programs. Cardiff Met is known for strong support services, up-to-date facilities, and a commitment to student career outcomes, helping graduates move quickly into jobs or further study. International students benefit from dedicated support for visas, language development and integration into academic and social life.

Student life in Cardiff offers a friendly, affordable setting with sports, arts and volunteer opportunities that complement academic study. The university’s size supports close faculty-student relationships while providing access to a wide program portfolio and specialist centers. For students seeking a professionally oriented education in a dynamic UK capital, Cardiff Metropolitan combines hands-on learning with a supportive campus community and clear routes to career readiness.

The Bachelor in Business & Management (Marketing) at Cardiff Metropolitan University is a 4-year degree program for students who want to become successful managers in the field of business and marketing. This program helps students develop skills and knowledge to operate in the ever-changing world of modern business and management.

The curriculum includes a compulsory first year with six modules, followed by more specialized pathways and option modules in the final years. Students will also undertake a compulsory work placement module in the second year and have the option to take a sandwich year between years two and three. Modules are taught in English, with some modules available in Welsh.

Graduates of this program can pursue careers as Marketing Managers, Brand Managers, Business Development Managers, Sales Managers, or Marketing Research Analysts. They can work in various industries, including marketing, advertising, and business management, and can be employed by companies such as marketing firms, advertising agencies, or corporate businesses.