Bachelor's in Business Management - Marketing

Keene State College, located in picturesque Keene, New Hampshire, is a vibrant institution committed to academic excellence and community engagement. The college has a rich history of providing a transformative education to its students. With a strong emphasis on liberal arts and sciences, Keene State offers a diverse range of undergraduate programs that prepare students for success in their chosen fields. The college's campus is characterized by a close-knit community, fostering a supportive environment for learning and personal growth. Keene State is known for its dedicated faculty who prioritize teaching and mentorship, ensuring that students receive a well-rounded education. With a commitment to sustainability and social responsibility, Keene State College prepares students not only for successful careers but also to be responsible and engaged citizens in a global context.

At Keene State, we challenge you by stimulating your curiosity, creativity, and critical thinking. Our multidisciplinary approach provides the foundation on which you combine your coursework in the sciences, social sciences, professional studies, arts and humanities. The Marketing specialization involves building the foundations for careers that demand creative decision making, critical analysis, and problem solving in roles that are defined by both the science and art of marketing. In the classroom, students will gain insights and knowledge in the science of marketing focused on engaging with customers to solve problems and form lasting relationships. At the same time, students are provided with guided opportunities to develop the art of marketing by applying the science through real -world class projects where they develop a deeper understanding of the realities of a highly dynamic and demanding marketing environment.