Bachelor in Chinese Culture and Global Communication

The goal of this programme is to provide students with interdisciplinary training in the fields of communicative arts, media studies, classical studies and cultural studies, preparing them for the competitive global market of the 21st century. This programme is unique in combining critical thinking and practical skills, historical insights and contemporary awareness, global perspective and local sensitivity, fostering students’ long-term interest in China being an active player in the world.

Goals:

1) Provide students with a basic knowledge of Chinese culture and communication  theories;

2) Train students to think critically and to use cultural and communicative resources to connect with the international community;

3) Teach students how to understand Chinese culture from a global perspective, and how to find appropriate measures to resolve cultural and communicative problems in real life.

Uniqueness:

Compared with other similar programmes offered in regional universities, the uniqueness of CCGC at UIC lies in 3 points:

1) CCGC uses English as the main teaching media, which can help students communicate with scholars worldwide;

2) CCGC is an interdisciplinary programme, which consists of culture, communication, Sinology and other related fields;

3) CCGC emphasizes a balance between knowledge and practice, China and the World, with solid training in traditional culture and modern communication.

In short, this programme prepares students to be locally rooted and globally connected.

Situated in Zhuhai, Beijing Normal-Hong Kong Baptist University (BNBU) is the first full-scale cooperation in higher education between the Chinese Mainland and Hong Kong. BNBU shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Exceptional Location

BNBU is located in the beautiful coastal city of Zhuhai in the Guangdong-Hong Kong-Macao Greater Bay Area. As one of China's most liveable cities, Zhuhai is adjacent to Macao and Hong Kong, connected by the Hong Kong-Zhuhai-Macao Bridge. Zhuhai was one of the first places where modern Chinese met Western culture.

International Higher Education

With English as the medium of instruction, BNBU's education is of international standards with high-caliber academic performance. The college has established the Divisions of Business and Management, Culture and Creativity, Humanities and Social Sciences, Science and Technology, in addition to the Graduate School. Altogether BNBU offers 28 undergraduate programmes, and is approved to offer nine research and five taught postgraduate programmes for over 7,000 students. Undergraduates receive HKBU Bachelor's Degrees and BNBU Graduation Certificates, and postgraduates earn HKBU degrees.

Liberal Arts College

Aiming to serve China and the world, BNBU has built a new model for liberal arts education in China by tapping into traditional Chinese and Western cultural resources. A liberal arts education cultivates open-minded, well-rounded talents, enabling students to dig into their academic field of expertise with an interdisciplinary approach. BNBU provides a student-centered learning environment and encourages a healthy student-teacher interaction that benefits both parties in terms of mentorship and collaboration.

Diversity and Development

BNBU enrols students from 30 provinces and regions of the Chinese mainland, Hong Kong, Macao, Taiwan and overseas. More than 72% of the graduates from the Class of 2020 chose postgraduate studies home and abroad, 74.4% of which were admitted to the world’s top 100 universities. Many of the graduates have started their careers in Fortune 500 companies, government agencies or non-profit organisations. There are also alumni listed in Forbes 30 under 30.

Features:

• 4 Divisions providing 25 Undergraduate Programs
• 6000+ Undergraduate students; Above 70% Graduates go onto further study abroad.
• Faculty and students from more than 30 countries and regions.
• Liberal Arts Education & Whole Person Education
• Graduation Certificate Awarded by BNBU and HKBU Degree.
• English-taught Curriculum with Special Programmes on Chinese Culture and Society.
• Career Development for more possible future.