Bachelor in Entrepreneurship and Innovation

In March 2025, Beijing Normal University-Hong Kong Baptist University United International College (UIC), a joint venture between Beijing Normal University and Hong Kong Baptist University, officially renamed itself Beijing Normal-Hong Kong Baptist University (BNBU).

In today’s uncertain environment, many young people struggle to find their identity, understand their environment, and chart their course. Priorities are difficult to establish and choices are not easy to make when confronted with the complexity, instability, and ongoing change of contemporary life. The Programme aims to significantly enhance the educational experience of students while better preparing them to deal with the world around them. The focus here is on developing students’ entrepreneurial mindset and their ability to cultivate critical skills to think and act in more creative, innovative, opportunistic, and proactive ways. The ultimate objective of the Programme is to equip students with the ability to be critical thinkers with a keen sense of recognizing, generating, and pursuing business opportunities in creative, innovative, and effective ways.

The specific objectives of the programme are:

• to apply diverse concepts of business and society and to develop creative capacities that are essential to initiate, build, and grow business ventures; 

• to nurture entrepreneurial spirit and competencies by applying business-related knowledge and skills to develop and implement innovative ideas required for sustaining and growing organizational and new business undertakings;

• to integrate and apply analytical, risk assessment, and problem-solving skills acquired from varied disciplines to initiate entrepreneurial ventures for solving diverse real-life problems;

• to equip students with innovative information system skills; effective oral and written communication and presentation skills, both in Chinese and English; and interpersonal skills required for promoting entrepreneurial activities;

• to provide practical knowledge and extensive awareness of being socially responsible while maintaining ethical principles essential in creating, managing, and growing sustainable business ventures; and

• to utilize innovation and creativity skills in exploring and undertaking entrepreneurial initiatives for self-motivated personal development and independent lifelong learning.  

The Programme’s curriculum design and course contents allow students to immerse themselves in real-world business situations through in-class learning and outside-of-class experiential activities. Students will be able to synthesize the knowledge and skill-set acquired in the areas of entrepreneurship, finance, marketing, product innovation, operations, and management. Since the major required and major elective courses emphasize creativity, innovation, and risk assessment, the concepts learned through case studies, simulations, structured discussions, guest lectures, field trips, and internships will enable students to actually undertake viable small business projects upon completing their business plans.

Situated in Zhuhai, Beijing Normal-Hong Kong Baptist University (BNBU) is the first full-scale cooperation in higher education between the Chinese Mainland and Hong Kong. BNBU shoulders the historical mission of advancing the internationalization of Chinese higher education and taking the lead in implementing liberal arts education in China.

Exceptional Location

BNBU is located in the beautiful coastal city of Zhuhai in the Guangdong-Hong Kong-Macao Greater Bay Area. As one of China's most liveable cities, Zhuhai is adjacent to Macao and Hong Kong, connected by the Hong Kong-Zhuhai-Macao Bridge. Zhuhai was one of the first places where modern Chinese met Western culture.

International Higher Education

With English as the medium of instruction, BNBU's education is of international standards with high-caliber academic performance. The college has established the Divisions of Business and Management, Culture and Creativity, Humanities and Social Sciences, Science and Technology, in addition to the Graduate School. Altogether BNBU offers 28 undergraduate programmes, and is approved to offer nine research and five taught postgraduate programmes for over 7,000 students. Undergraduates receive HKBU Bachelor's Degrees and BNBU Graduation Certificates, and postgraduates earn HKBU degrees.

Liberal Arts College

Aiming to serve China and the world, BNBU has built a new model for liberal arts education in China by tapping into traditional Chinese and Western cultural resources. A liberal arts education cultivates open-minded, well-rounded talents, enabling students to dig into their academic field of expertise with an interdisciplinary approach. BNBU provides a student-centered learning environment and encourages a healthy student-teacher interaction that benefits both parties in terms of mentorship and collaboration.

Diversity and Development

BNBU enrols students from 30 provinces and regions of the Chinese mainland, Hong Kong, Macao, Taiwan and overseas. More than 72% of the graduates from the Class of 2020 chose postgraduate studies home and abroad, 74.4% of which were admitted to the world’s top 100 universities. Many of the graduates have started their careers in Fortune 500 companies, government agencies or non-profit organisations. There are also alumni listed in Forbes 30 under 30.

Features:

• 4 Divisions providing 25 Undergraduate Programs
• 6000+ Undergraduate students; Above 70% Graduates go onto further study abroad.
• Faculty and students from more than 30 countries and regions.
• Liberal Arts Education & Whole Person Education
• Graduation Certificate Awarded by BNBU and HKBU Degree.
• English-taught Curriculum with Special Programmes on Chinese Culture and Society.
• Career Development for more possible future.