Bachelor in Advertising (taught in Chinese)

Jilin University is a national comprehensive university based in Changchun, Jilin Province, founded in 1946. With eight campuses including a Zhuhai campus, JLU serves a large academic community of over 72,830 students, including about 1,605 international students. The university offers a wide portfolio across dozens of colleges and hundreds of undergraduate, postgraduate and doctoral programs, making it a strong choice for students seeking breadth of study and access to multidisciplinary resources.

Academically, Jilin University combines teaching and research with a substantial faculty and multiple state key laboratories. The institution leads provincial and national research projects and emphasizes applied science and technology, while maintaining international partnerships and exchange agreements. Structured scholarship opportunities and government-supported awards are available for international students, and language and orientation support helps newcomers integrate academically and socially.

Campus life is set against Changchun's green urban environment and four distinct seasons, with seven campuses featuring tree-lined grounds and varied architecture. On-campus accommodation options include international dormitories with single and double rooms, study spaces, kitchens and laundry facilities, and nearby services such as gyms and shops. Living at JLU offers affordable daily costs, active student clubs, and connections to internship and career services that support academic progress and professional development.

The Bachelor in Advertising at Jilin University is a 4-year program taught in Chinese, helping students develop skills in advertising and marketing.

The curriculum covers subjects like advertising theory, media planning, and campaign execution, with hands-on projects to help students gain practical experience.

Graduates can pursue careers as Advertising Managers, Marketing Coordinators, Media Planners, Account Executives, or Brand Managers, working in industries like media, marketing, and communications.