Bachelor in Business Administration (Major in Marketing)

The University of Hong Kong (HKU), founded in 1911 and rooted in earlier medical education traditions, is one of Asia’s oldest and most prestigious research universities. Located in Pokfulam on Hong Kong Island, HKU combines historic architecture with modern facilities and a strategic position in a dynamic global city. The university is known for academic excellence across disciplines, strong research output, and a longstanding commitment to international engagement.

HKU offers a comprehensive portfolio of undergraduate and postgraduate programs across ten faculties, with abundant research and scholarship opportunities, competitive funding, and a large community of international academics. The campus supports student mobility and global partnerships, and a variety of targeted scholarships make study accessible to outstanding students from Asia and beyond. Academic life is complemented by robust student services, career counseling, and a range of clubs and societies that foster leadership and civic participation.

Living and studying at HKU offers access to a multicultural urban environment with convenient transport links and rich cultural amenities. On-campus facilities include health services, dining options, and student villages, while the university’s networks provide strong connections to industry and research collaborators. For international applicants seeking a research-led, globally connected university in East Asia, HKU combines tradition, innovation, and extensive support for student development.

The Bachelor in Business Administration with a Major in Marketing is a degree for students who want to become business leaders. It's a 3-4 year program at the University of Hong Kong that helps you gain practical business skills. The main advantage is that it prepares you for a career in various fields.

The curriculum includes subjects like advertising, brand management, and marketing research. You'll develop skills in customer relationship management, finance, and human resource management. The program also includes hands-on components to help you apply theoretical knowledge in real-world scenarios.

After graduating, you can pursue careers like Marketing Manager, Brand Manager, or Advertising Executive. You can work in industries like banking, finance, or information systems. Potential employers include multinational corporations, marketing firms, or financial institutions.