Bachelor in Business Administration (Single Degree)

East China Normal University, founded in 1951 and based in Shanghai, is a nationally prominent research university known for teacher training, education sciences and wide-ranging academic disciplines. Supported by national development programs, the university offers dozens of undergraduate majors, extensive postgraduate options and a growing portfolio of doctoral studies. With two leafy campuses in Minhang and Putuo, ECNU combines rigorous scholarship with vibrant campus life and strong international partnerships.

Students can choose from many programs across humanities, sciences, social sciences, engineering and education, supported by research institutes and more than 200 academic programs. ECNU emphasizes internationalization through collaborations with over 150 universities worldwide and dedicated services for international students. Campus facilities include sports venues, research labs and active student associations that foster leadership, cultural exchange and extracurricular development.

For international students, ECNU offers an academically challenging yet supportive environment with numerous opportunities for research, internships and cross-border collaboration. The universitys focus on teaching excellence and innovation in education makes it a compelling destination for those aiming to pursue careers in academia, public service or industry. Living in Shanghai also provides rich cultural, professional and social experiences that complement studies and broaden future career pathways.

The Bachelor in Business Administration at East China Normal University is a 4-year program that focuses on management and business skills. It's taught in English and is suitable for students who want to learn about business and administration.

The curriculum covers subjects like business management, marketing, finance, and accounting. Students will develop skills in areas like leadership, teamwork, and problem-solving, and will have the opportunity to work on real-world projects.

Graduates of this program can work as management trainees, business analysts, marketing managers, financial analysts, or human resources managers in industries like finance, consulting, and entrepreneurship.