Bachelor's in Fashion Marketing Management

Nuova Accademia di Belle Arti (NABA) is a private academy of fine arts founded in 1980 in Milan, Italy. Recognized by the Italian Ministry of University and Research (MUR), it is a leading institution in art and design education. NABA is distinguished by its innovative teaching methodologies, multidisciplinary approach, and its emphasis on combining artistic expression with contemporary design and communication practices. It offers bachelor's and master's degree programs in areas like design, visual arts, and communication. The institution has a highly international environment, with students from over 70 countries.

This course aims to train professional figures capable of managing the multidisciplinary complexities of the Fashion System, connecting the ideation and development phase of the product to marketing, communication, and distribution strategies. The course provides cultural, design, and management skills related to fashion supply chain and marketing management. Students will develop brand vision and identity projects, digital communication, and distribution starting from the knowledge of the product system and designing strategic processes related to the new demands of the digital marketing market and new models of creative entrepreneurship related to the supply chain and sustainable design.

NABA is one of Italy’s premier art and design schools, offering a blend of academic tradition and modern creative education. Its programs are taught by experienced professionals and industry experts, ensuring students receive practical, hands-on training. NABA has campuses in Milan and Rome, providing access to two of Italy’s most vibrant cultural and design hubs. The academy is renowned for its industry partnerships, providing students opportunities to work on real-world projects and internships with leading companies and organizations. NABA graduates are highly sought after in the fields of art, design, and communication, both in Italy and internationally.