Bachelor in Global Engineering and Business Programme (Major in Marketing)

The University of Hong Kong (HKU), founded in 1911 and rooted in earlier medical education traditions, is one of Asia’s oldest and most prestigious research universities. Located in Pokfulam on Hong Kong Island, HKU combines historic architecture with modern facilities and a strategic position in a dynamic global city. The university is known for academic excellence across disciplines, strong research output, and a longstanding commitment to international engagement.

HKU offers a comprehensive portfolio of undergraduate and postgraduate programs across ten faculties, with abundant research and scholarship opportunities, competitive funding, and a large community of international academics. The campus supports student mobility and global partnerships, and a variety of targeted scholarships make study accessible to outstanding students from Asia and beyond. Academic life is complemented by robust student services, career counseling, and a range of clubs and societies that foster leadership and civic participation.

Living and studying at HKU offers access to a multicultural urban environment with convenient transport links and rich cultural amenities. On-campus facilities include health services, dining options, and student villages, while the university’s networks provide strong connections to industry and research collaborators. For international applicants seeking a research-led, globally connected university in East Asia, HKU combines tradition, innovation, and extensive support for student development.

The Bachelor in Global Engineering and Business Programme with a Major in Marketing is a double degree program that combines engineering and business studies. It leads to a Bachelor of Engineering and a Bachelor of Business Administration degree. This program is taught in English and takes several years to complete.

The curriculum covers subjects like marketing, which helps students develop skills in market research and campaign development. Students also learn about business principles and practices, and how to apply them in a global context. The program includes hands-on components to help students gain practical experience in marketing and business.

Graduates of this program can pursue careers like Marketing Manager, Brand Manager, Business Development Manager, Sales Manager, or Digital Marketing Specialist. They can work in various industries, including consumer goods, finance, and technology, for employers like multinational corporations or advertising agencies.