Bachelor in Marketing and Communication

The Chinese University of Hong Kong, Shenzhen offers a modern research university experience on a large, green campus in the rapidly growing city of Shenzhen. Built with a vision to blend tradition and innovation, CUHK-Shenzhen provides a comprehensive range of programs and facilities designed to support academic excellence, research collaboration and international exchange. The campus includes dining halls, student hostels, sports facilities and extensive academic resources to support daily life and study.

CUHK-Shenzhen emphasizes scholarship and student support, with a range of admission and ongoing awards for academic achievement and leadership. International applicants are considered for multi-year entry scholarships and a variety of bursaries, while provincial and city-sponsored scholarships further expand funding opportunities. The university also runs mentorship and work-study programs that help students gain experience and supplement living expenses.

Student life benefits from Shenzhen’s vibrant economy, cultural diversity and coastal leisure, offering easy access to internships, industry partnerships and a lively urban scene. Over 30 student societies, regular cultural events and well-equipped sports facilities create a balanced campus experience. For international students seeking strong academic support, scholarship options and proximity to industry in one of China’s most dynamic cities, CUHK-Shenzhen presents an attractive, future-focused choice.

The Bachelor in Marketing and Communication is a 4-year program at The Chinese University of Hong Kong, Shenzhen, taught in English. It's for students who want to learn about marketing, finance, accounting, management, and communication.

The curriculum includes courses in marketing, finance, accounting, management, statistics, and information technology. Students develop skills in marketing, communication, and problem-solving, and learn to create and deliver value to customers.

Graduates can work as Marketing Managers, Brand Managers, Communication Specialists, Public Relations Officers, or Market Research Analysts. They can work in industries like marketing, advertising, and public relations, for employers such as corporations, non-profit organizations, or government agencies.