Bachelor in Marketing (Chinese-taught)

Huaqiao University (HQU), founded in 1960 in Quanzhou, Fujian, is a comprehensive public university with a distinctive emphasis on international exchange and ties to overseas Chinese communities. Hosting over 23,000 students including a substantial international cohort, HQU provides undergraduate, masters and doctoral training across many disciplines. The university blends classroom teaching with applied research, preparing graduates for roles in business, education, science and cultural engagement.

HQU occupies two coastal campuses in Quanzhou and Xiamen, both noted for modern facilities, extensive laboratories, sports complexes and comfortable student services. On-campus accommodation ranges from single to four-bed rooms with basic furnishings and internet access, and the university provides cafeterias, clinics and convenient access to city amenities. Practical training, language courses and government-funded scholarships are available for eligible international students, and many programs include field trips and industry links to enhance real-world learning.

Campus life at HQU is active and multicultural, with student clubs, cultural festivals and regular exchange programs with more than 200 partner institutions worldwide. International students benefit from orientation, counseling and language support while engaging in internships and community projects that build career skills. With a coastal location, competitive facilities and a clear international mission, Huaqiao is well suited to students seeking cross-cultural study in China and opportunities to develop practical knowledge alongside global perspectives.

The Bachelor in Marketing at Huaqiao University is a Chinese-taught program for students who want to learn about marketing in China. It's a Bachelor degree that takes several years to complete and helps students develop strong marketing skills.

The curriculum includes subjects like marketing research, consumer behavior, and brand management. Students will learn how to analyze market trends, create effective marketing campaigns, and work with teams to achieve business goals.

Graduates of this program can work as marketing managers, brand consultants, market research analysts, sales directors, or digital marketing specialists in companies like Chinese state-owned enterprises, private firms, or multinational corporations.