Bachelor's in Integrated Strategic Communication - Public Relations

The University of Kentucky (UK) has grown into a vibrant institution committed to advancing knowledge, fostering creativity, and nurturing leaders. With a sprawling and picturesque campus, the university offers a comprehensive range of undergraduate, graduate, and professional programs across various disciplines. At the core of the University of Kentucky's mission is a dedication to research and discovery. The institution is renowned for its cutting-edge research initiatives, spanning fields such as healthcare, agriculture, engineering, and the arts. With world-class faculty leading the way, UK provides students with opportunities to engage in groundbreaking research and contribute to advancements that have a global impact. Beyond academics, the university embraces a vibrant campus life, encouraging students to participate in a rich tapestry of extracurricular activities, fostering personal growth, and building a strong sense of community. The University of Kentucky stands as a dynamic and inclusive educational institution, preparing students not only for successful careers but also for a life of purpose and contribution to society.

The integrated strategic communication major offers students professional preparation for careers in the allied areas of promotional communication including advertising, public relations, direct response communication, sales promotion, social media promotion and the like. The major stresses a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills as well as writing and presentation skills. ISC graduates enjoy highly diverse career destinations. The Integrated Strategic Communication B.A. and B.S. programs prepare students for careers as professionals in the allied areas of advertising, public relations, direct response and other forms of promotional communication. A minor, internship and portfolio are required for graduation. Prepares students for careers in public relations including publicity planning, media relations, event planning, social media campaign strategy and online content management.