Bachelor in Marketing and Business Development

IDRAC Business School, located in Lyon, France, is a unique institution that offers international students a distinct learning experience. You will find that its location in Lyon provides a great balance of culture, history, and modernity. As a business school, IDRAC has two key programs available, focusing on business and management fields.

Specially, IDRAC focuses on business programs, with 2 key areas of study. You can expect to learn from experienced faculty and engage with a curriculum that covers key aspects of business and management. French and English are the primary languages of instruction, providing you with the opportunity to improve your language skills in a professional setting.

In Lyon, you will have access to a rich cultural scene, historic landmarks, and modern amenities. The city offers many opportunities for internships and professional growth, particularly in the business sector. You can explore the city's many museums, attend cultural events, or simply enjoy the local cuisine. With a total of 3900 students, including 200 international students, you will be part of a diverse and dynamic community at IDRAC Business School.

The Bachelor in Marketing and Business Development at IDRAC Business School is for students who want to learn about marketing and business. This 3-year degree is taught in English and helps you develop skills in marketing strategy and business development.

The curriculum includes subjects like marketing research, brand management, and business planning. You will also develop skills in teamwork, leadership, and communication through group projects and presentations.

Graduates can work as Marketing Managers, Business Development Managers, Brand Managers, Market Research Analysts, or Sales Managers in companies like advertising agencies, startups, or multinational corporations.