Bachelor's in Marketing

Monash University's Caulfield campus, offers a diverse array of undergraduate and graduate programs across various disciplines, including arts, business, engineering, and design. With a strong emphasis on fostering a collaborative and dynamic learning environment, Monash University, Caulfield, provides students with access to cutting-edge facilities and resources, enabling them to thrive academically and professionally. Distinguished for its commitment to research and industry engagement, Monash University, Caulfield, equips students with the necessary tools and skills to succeed in a rapidly evolving global landscape. The campus's strong industry connections and practical learning opportunities provide students with valuable insights and experiences, preparing them to excel in their chosen fields. Through its comprehensive curriculum and dedicated faculty, Monash University, Caulfield, continues to nurture a diverse community of scholars and professionals, empowering them to make significant contributions to society and the workforce.

In the Bachelor of Marketing, you will build an extensive toolbox of skills to succeed as a professional marketer. Learn everything from social media, advertising, digital marketing and campaign planning to consumer behaviour, market research, branding, marketing strategy and data analysis. Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It is much more than just advertising or selling. Rather, it is about connecting an organisation to its stakeholders through understanding and servicing their needs. With a Bachelor of Marketing you will learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand.