Bachelor in Marketing BA (Hons)

The University of Liverpool, founded in 1882 and located in the vibrant city of Liverpool, is a research-intensive institution with a global student body of around 32,000, including approximately 17,700 international students. The university offers a wide range of programs—over 200—across sciences, engineering, humanities, health and business, combining rigorous academics with practical industry links. Its historic campus and city connections provide a lively cultural setting and strong transport links across the UK and beyond.

Research and employability are central to the Liverpool experience, with interdisciplinary projects, industry partnerships and extensive placement opportunities embedded in many degrees. Students benefit from modern facilities, dedicated career services and a supportive academic community that helps translate theory into professional practice. The university's global networks also create exchange and collaboration pathways for study abroad and joint research.

International students receive comprehensive support from pre-arrival guidance to on-campus services, including English language support, visa advice and student societies that foster social integration. Liverpool’s affordable living costs relative to other UK cities, combined with its cultural life and sporting traditions, make it attractive to students seeking a balanced academic and social experience. The University of Liverpool is well-suited to ambitious students aiming for impactful research, strong career outcomes and a cosmopolitan student life.

The Bachelor in Marketing BA (Hons) is a degree program for students who want to develop their marketing skills and knowledge. This program at the University of Liverpool teaches students about marketing principles, including digital marketing, branding, and market research, and helps them develop their strategic thinking and networking skills.

This program covers topics such as the fundamentals of marketing, marketing communications, and market research, and teaches students how to design, launch, and manage a brand. Students also learn about digital marketing and marketing analytics, and develop skills in ethical, sustainable, and responsible marketing practices. The program includes opportunities to work with local businesses and build professional networks.

Graduates of this program can pursue careers as marketing managers, brand managers, marketing researchers, digital marketing specialists, or marketing consultants. They can work in industries such as advertising, retail, or finance, and can be employed by organizations such as marketing agencies, corporations, or non-profit organizations.