Bachelor's in Mass Communication (Honours) in Public Relations and Event Management

Taylor's University is a premier private university in Malaysia, located in Subang Jaya, Selangor. Renowned for its high academic standards and vibrant campus life, Taylor's offers a wide range of undergraduate and postgraduate programs across disciplines such as business, engineering, law, and hospitality. The university emphasizes a holistic approach to education, combining academic excellence, practical experience, and global exposure to prepare students for successful careers in a rapidly changing world.

Our Bachelor of Mass Communication in Public Relations and Event Management programme is designed to cultivate communication strategists who possess the skills and expertise to enhance an organisation's image and competitive edge through seamlessly integrated PR plans and captivating event campaigns. We believe in nurturing your ability to think critically, encouraging you to challenge viewpoints, explore creative ideas and concepts, and examine issues from a multitude of perspectives. Through internships, industry collaborations, and hands-on projects, you will develop the practical skills and industry insights necessary to thrive in the professional world. You will experience active engagement with the industry through the module Professional Media Workshop. This module will provide you with opportunities to participate in talks, workshops, forums, and practical sessions conducted by industry professionals. The degree programme emphasises hands-on exposure to planning and executing real campaigns for real clients. You will also have the chance to engage with industry members through the Public Relations Consultancy module, Live Event Project, and the student-formed agency called Venturous.