Bachelor's in Mass Communication (Honours) in Public Relations and Marketing

Taylor's University is a premier private university in Malaysia, located in Subang Jaya, Selangor. Renowned for its high academic standards and vibrant campus life, Taylor's offers a wide range of undergraduate and postgraduate programs across disciplines such as business, engineering, law, and hospitality. The university emphasizes a holistic approach to education, combining academic excellence, practical experience, and global exposure to prepare students for successful careers in a rapidly changing world.

Our Bachelor of Mass Communication (Honours) in Public Relations and Marketing places a strong emphasis on Public Relations (PR) and events, complemented by comprehensive knowledge in marketing communication. Through this programme, you'll gain proficiency in digital marketing, effective marketing communication, and social media market strategies. You'll also have the opportunity to hone your skills in planning, strategising, and executing impactful marketing campaigns tailored to modern communication strategies. Throughout this programme, you will acquire the skills to adeptly conceptualise and strategise a corporate communication plan, facilitating the business development of an organisation. You will engage in problem analysis, strategic planning, content development, and tactical solutions, with a specific focus on social media platforms to enhance brand awareness.