Bachelor in Media and Culture

The University of Amsterdam (UvA), founded in 1632 and located in the heart of Amsterdam, is one of the Netherlands’ most prestigious research universities. As a large, internationally oriented institution, UvA offers a wide range of programs across faculties such as humanities, social and behavioural sciences, economics and business, science, law, medicine and dentistry. Its metropolitan setting and historic campus combine with modern facilities to support a vibrant academic community.

UvA enrolls tens of thousands of students and provides hundreds of master’s and bachelor’s options, including many English-taught programs and research opportunities across more than 20 priority areas. The university’s strengths include interdisciplinary research institutes, strong international collaborations and a focus on societal impact. Students can access specialized research centres, internships in Amsterdam’s dynamic job market, and study abroad options via established exchange networks.

International applicants benefit from extensive support services, clear admissions guidance and housing assistance through university and partner residences. Studying in Amsterdam offers cultural diversity, excellent public transport and a creative, innovative urban environment. Graduates from UvA move into careers in academia, public service, business and the arts, drawing on the university’s rigorous training, research reputation and global connections.

The Bachelor in Media and Culture at the University of Amsterdam is a 3-year degree that helps students critically examine contemporary media themes. It's taught in English and provides skills to analyze media in everyday life, film, television, and digital platforms.

The curriculum covers Media Theory and Criticism, Media History and Context, Media and Communication Technologies, and Media and Society. Students also learn Creative Media Practices, research methodology, and critical thinking, and can participate in internships and independent research projects.

Graduates can pursue careers as Journalists, Advertising Specialists, Public Relations Officers, Media Producers, or Academic Researchers. They can work in industries like journalism, advertising, media production, or academic research, and help shape our understanding of media and its impact on society.