Bachelor in Business Administration

Business Administration covers the principles and practices used to plan, organize, and manage organizations, spanning finance, marketing, human resources, operations, and strategic management. Students study accounting, economics, organizational behavior, marketing management, financial management, and business law, alongside quantitative methods such as statistics and business analytics used in decision-making. Coursework typically combines lecture-based instruction with case studies and group projects that require students to analyze business problems and propose management solutions. Graduates pursue careers in corporate management, finance, marketing, human resources, consulting, and entrepreneurship across industries, or continue into graduate study such as an MBA or specialized master's degree in a business field. The broad foundation of the discipline supports movement into a wide range of managerial and functional business roles after graduation, and many graduates change functional areas more than once over the course of their careers as they gain experience and take on broader responsibilities. This program is a 4 year bachelor's degree taught in English at Özyeğin University in Istanbul, Turkey. English-medium instruction allows students to engage directly with international business case studies, literature, and practices used across global companies. The program combines core business coursework with applied projects and case analysis, preparing graduates for management and business roles in Turkey's corporate sector as well as international career opportunities.