商务英语课程:市场与营销英语 Marketing & Sales

Arizona State University in Tempe is a large, research-intensive public university founded in 1885, serving a very large and diverse student body with tens of thousands of learners on multiple campuses. ASU is known for innovation, interdisciplinary research and an entrepreneurial culture, offering a broad portfolio of undergraduate and graduate programs across science, technology, business, the arts and humanities. The campus network and online provision create flexible study routes and extensive academic choice.

Students benefit from modern facilities, strong industry partnerships and plentiful experiential learning opportunities including internships, research assistantships and project-based courses. High ratings for teaching, facilities and campus life reflect a focus on student experience, and a large international student community adds global perspectives in classrooms and campus activities. Support services, advising and vibrant student organizations help learners connect socially and professionally.

ASU’s scale delivers a wide range of resources from innovation hubs to sports and cultural programs, helping students pursue career-ready skills and research experiences. The university’s emphasis on collaboration, applied learning and community engagement prepares graduates to enter global job markets and to contribute to technological and social innovation. For prospective international students, ASU offers diverse programs, cross-campus mobility and strong support structures to help with academic and personal transition.

The Marketing & Sales program is a non-degree course for students who work in marketing, sales, or advertising. This English-language program takes place over several weeks and helps students develop effective communication skills. Its main advantage is providing students with the skills to express their ideas in a persuasive manner.

The curriculum covers specific subjects like market research, branding, and direct marketing. Students will learn words and phrases related to these topics and develop their skills through authentic characters and real-world scenarios. The program includes hands-on components like writing efficient emails, reports, and persuasive presentations.

After completing this program, students can pursue careers as a Marketing Specialist, Sales Representative, or Advertising Coordinator. They can work in various industries, including marketing, sales, or advertising. Employers may include companies, agencies, or firms. Students will also become part of a global community of business professionals who are developing their English communication skills.