Certificate in Data Marketing Communications

West Virginia University (WVU) has evolved into a prominent research university, offering a diverse array of academic programs and fostering a vibrant campus life. WVU provides a wide range of undergraduate, graduate, and doctoral programs across various fields, including the arts, humanities, social sciences, business, and STEM disciplines. The university's strong ties to its Appalachian heritage and dedication to community engagement are notable features, as seen through its initiatives to address regional challenges and contribute to the economic development of the state. With a combination of rigorous academic offerings, a vibrant campus atmosphere, and a strong sense of community, West Virginia University continues to provide students with a comprehensive educational experience and opportunities for personal and professional growth.

The Data Marketing Communications Certificate is offered exclusively online with no on-campus classroom attendance required. The Data Marketing Communications certificate is intended to provide access to data-driven coursework for professional students whose career aspirations include utilizing available data as part of a greater integrated marketing communications strategy. Students will be exposed to course work focused in overarching data marketing communications strategy, audience segmentation, campaign planning and programmatic media buying, and campaign metrics and assessment.