Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising Specialization

The University of Colorado Boulder, situated against the stunning backdrop of the Rocky Mountains, is a flagship institution renowned for its academic excellence, research prowess, and vibrant campus life. CU Boulder has evolved into a hub of innovation and intellectual exploration. The university offers a diverse range of undergraduate, graduate, and professional programs across various disciplines, encouraging students to pursue their passions and make meaningful contributions to society. At CU Boulder, students engage with world-class faculty who are leaders in their fields, fostering an environment that promotes critical thinking and creativity. The campus is a melting pot of ideas and cultures, providing a rich tapestry of experiences for students. With a commitment to sustainability and a focus on cutting-edge research, the University of Colorado Boulder continues to be a beacon of higher education, preparing students to navigate the complexities of our ever-changing world.

This specialization takes a critical look at digital advertising tactics for small business. Students will learn how to generate and launch ad campaigns on small budgets with limited-to-no design skills. These courses include: 1) search (Google Ads), 2) social media (Facebook, Instagram and Twitter) and 3) native advertising (Taboola). Students who complete our search course will also gain a résumé credential through the official Google Ads Search Certification and a certification through programmatic advertising leader, The Trade Desk.