Bachelor in Digital Marketing with Events Management

Abertay University in Dundee is a compact, innovative institution with a global reputation for pioneering programs in video games, cyber security, and applied technology. Founded in 1888, Abertay blends strong academic teaching with a distinctly vocational focus, offering a practical curriculum and active industry engagement. Students benefit from studios, labs, and project-based modules that reflect current practice across design, informatics, business, and applied sciences.

With around 4,500 students, Abertay provides a close-knit campus experience and extensive support for international learners, including visa guidance, orientation, and tailored welfare services. The university’s long-standing partnerships with games studios, tech firms, and public sector organisations create opportunities for placements, live projects, and collaborative research. Dundee itself is a creative, affordable city with growing tech and cultural sectors, making it an appealing base for study and part-time work.

Abertay graduates often move into high-impact roles in gaming, cyber security, software development, and data-driven industries thanks to industry-aligned modules and strong employer links. Prospective students should explore specific program content, placement options, and research projects to match their ambitions. For international applicants, early engagement with the admissions and international offices will help clarify entry requirements, English language expectations, and scholarship or funding opportunities.

The Bachelor in Digital Marketing with Events Management at Abertay University is for students seeking a career in marketing and event management. This Bachelor degree takes several years to complete and helps students learn about social media marketing and brand management.

The curriculum includes subjects like market research and organization of marketing events. Students develop skills in marketing and event management through real-life business projects and work placements. They also learn from expert guest speakers and tackle real business challenges.

Graduates can pursue careers as corporate event planners, marketing managers, and business analysts. They can work in the events industry, which contributes significantly to the UK economy. Other potential job titles include event coordinators and marketing executives.