Foundations of Neuroscience

Johns Hopkins University in Baltimore, founded in 1876, is a leading research university with a global reputation for excellence across medicine, public health, engineering, the arts and sciences. The university enrolls around 32,049 students, including approximately 5,233 international scholars, and offers an extensive portfolio of programs—about 238—across undergraduate, graduate and professional levels.

Johns Hopkins emphasizes research-led education, interdisciplinary collaboration and hands-on learning through labs, clinics and community partnerships. International students can access comprehensive support services for admissions, visas, academic advising and career development, and can participate in research opportunities, internships and global exchange programs that enhance professional prospects and real-world experience.

Baltimore’s urban setting provides access to vibrant cultural life, medical centers and industry partners, making it well suited for students interested in translational research and public service. The university’s strong alumni network, career services and industry links help graduates move into competitive roles worldwide, while campus resources support wellbeing, student activities and a diverse international community.

The Foundations of Neuroscience program is a non-degree course that explores the neural and biological foundations of influence and persuasion. It's taught in English and lasts several weeks. The main advantage of this program is that it provides a deep understanding of how the brain processes sensory, emotional, and cognitive information.

The curriculum covers key brain regions and their role in decision-making, memory, attention, and emotion. Students will also gain hands-on experience with neuroscience measurement techniques, including implicit and explicit methods. The program focuses on bridging neuroscience with practical applications in neuromarketing.

After completing this program, students can pursue careers as marketing specialists, neuromarketing consultants, behavioral scientists, or advertising executives. They can work in various industries, including marketing, advertising, or healthcare, for employers such as Procter & Gamble, Coca-Cola, or Google.