📖 Introduction

The Coursera Project Network is a unique initiative within Coursera, a leading online learning platform founded in 2012. It is not a university, but rather a public, open-access platform that facilitates the creation and delivery of hands-on projects by experts and educators. The Coursera Project Network is distinguished by its focus on practical, project-based learning, enabling learners to apply their skills in real-world scenarios. This approach allows individuals to gain tangible, job-ready skills quickly and efficiently.

📚 About the Program

In this 2-hour long tutorial, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow your business. We'll work on Google Ads, Google's online advertising platform. You will drive qualified traffic, or best-fit customers to your business while they're searching on Google, for products and services like the ones that you offer. By the end of the tutorial, you will be able to:- Create your account on Google Ads- Set up the first campaign structure- Set up conversion tracking- Add relevant audience, set bids and budgets and targeting- Set up ad groups - Do effective keyword research - Create impactful and relevant ads- Navigate through the Google Ads Dashboard- Learn about Tools and Settings available on Google Ads- Optimize ad campaigns to generate conversions and be profitableNote: If you don't have a Google account, you will need to create one to be able to complete the content.

🏫 About the University

The Coursera Project Network offers a wide range of guided projects across various domains, including business, technology, data science, and more. These projects are designed to be completed in a short time frame, typically a few hours, providing learners with a quick and immersive learning experience. Through step-by-step instructions and hands-on practice, participants can build confidence in their abilities and directly apply what they learn to their personal or professional pursuits. The Coursera Project Network empowers learners to bridge the gap between theoretical knowledge and practical application, making it a valuable resource for skill development and career advancement.

✅ Entry Requirements

All students from all countries are eligible to apply to this program.

Why Apply on Global Admissions?

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Coursera Project Network

📖 Introduction

📚 About the Program

🏫 About the University

💰 Fees

✅ Entry Requirements

📬 Admissions Process

📝 Reviews

Why Apply on Global Admissions?

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