Graphic Elements of Design: Color Theory and Image Formats

The University of Colorado Boulder, situated against the stunning backdrop of the Rocky Mountains, is a flagship institution renowned for its academic excellence, research prowess, and vibrant campus life. CU Boulder has evolved into a hub of innovation and intellectual exploration. The university offers a diverse range of undergraduate, graduate, and professional programs across various disciplines, encouraging students to pursue their passions and make meaningful contributions to society. At CU Boulder, students engage with world-class faculty who are leaders in their fields, fostering an environment that promotes critical thinking and creativity. The campus is a melting pot of ideas and cultures, providing a rich tapestry of experiences for students. With a commitment to sustainability and a focus on cutting-edge research, the University of Colorado Boulder continues to be a beacon of higher education, preparing students to navigate the complexities of our ever-changing world.

Examining and exploring the various types of images and graphic elements will be the focus of this course. We will start with color theory to distinguish between CMYK, Pantone and RGB color options and their usages. Then we will review the various types of images used in both print and digital design projects. Finally we will look at logo designs to determine what makes for the best images and graphic elements for corporate branding and imaging.