Hospitality Marketing and Sales Certificate

Northern Arizona University has grown into a comprehensive university known for its commitment to student success, research excellence, and community engagement. With a diverse range of undergraduate and graduate programs, NAU caters to a broad spectrum of academic interests, fostering a dynamic learning environment. What sets NAU apart is its dedication to sustainability and environmental consciousness, mirroring the stunning natural surroundings of northern Arizona. The university's emphasis on research extends beyond traditional boundaries, with initiatives that address global challenges. Beyond academics, NAU is recognized for its vibrant campus life, where students can engage in a variety of clubs, organizations, and outdoor activities. As a hub for innovation and learning in the heart of Arizona, Northern Arizona University continues to shape the future by empowering students with knowledge and skills to thrive in a rapidly evolving world.

This certificate, open only to Hotel and Restaurant Management majors, focuses on consumers, the product marketing cycle, sales strategies, and the unique challenges of selling “intangibles,” such as excitement or comfort.

Northern Arizona University (NAU) is a dynamic institution at the forefront of higher education, nestled in the scenic landscapes of Flagstaff. Renowned for its commitment to sustainability and environmental consciousness, NAU offers a diverse range of undergraduate and graduate programs, fostering a vibrant learning environment. The university stands out for its emphasis on research that addresses global challenges, showcasing a dedication to innovation. Beyond academics, NAU provides students with a rich campus life, offering engagement opportunities through various clubs and organizations. As a hub for learning and innovation, Northern Arizona University continues to shape the future by empowering students with the knowledge and skills essential for success in a rapidly evolving world.