How to Implement and Evaluate Communication Campaigns

The University of Colorado Boulder, founded in 1876 and set against the Rocky Mountains, is a major research university serving more than 37,000 students with nearly 3,000 international learners. CU Boulder is recognized for academic excellence, expansive research programs and a sustainability-driven campus culture. Students benefit from an array of undergraduate, graduate and professional offerings that encourage innovation across science, engineering, business, arts and humanities.

Research, entrepreneurship and experiential learning are central to the CU Boulder experience, with extensive laboratory facilities, innovation labs and co-op or internship pathways that connect students to industry and civic partners. The university supports cross-disciplinary projects and provides robust advising, career services and student organizations that help translate academic interests into practical outcomes and start-up ventures.

Boulder's outdoor lifestyle and proximity to tech hubs create strong opportunities for networking, recreation and balanced living. International students are supported by dedicated offices for admissions, orientation and visa guidance, making the transition smoother. With a large program portfolio and a campus culture that values sustainability, creativity and collaboration, CU Boulder is well suited to students seeking high-impact research experiences and an active campus community.

The How to Implement and Evaluate Communication Campaigns program is a non-degree course that teaches students how to implement and evaluate communication campaigns. This English-taught program at the University of Colorado Boulder is available online and helps students learn about paid, earned, shared, and owned media. The program lasts several weeks.

The curriculum covers case studies on evaluating communication campaigns, including the specifics of paid, earned, shared, and owned media. Students will learn how to assess integrated strategic campaigns and develop skills in campaign planning and execution. The program also helps students understand the importance of conveying messages with impact in a fast-paced and interconnected world.

After completing this program, students can pursue careers as Communication Specialists, Public Relations Managers, Marketing Managers, or Social Media Managers. They can work in industries like advertising, public relations, or marketing, and potential employers may include companies like Facebook, Twitter, or CNN.