Innovative Brand and Digital Marketing Strategies: Insights from the Luxury Industry

ESSEC Business Schoo has consistently evolved to become a trailblazer in business education, embodying a spirit of innovation and excellence. The school offers a diverse range of programs, from undergraduate to doctoral levels, focusing on equipping students with the skills and insights needed to excel in the complex and dynamic world of business. What sets ESSEC apart is its commitment to academic rigor, entrepreneurial spirit, and an international outlook. The school has developed strong partnerships with leading corporations and institutions worldwide, fostering a dynamic ecosystem for learning and research. With campuses in France and Singapore, ESSEC provides a truly global educational experience, preparing its students to navigate the challenges of the modern business landscape with a deep understanding of cultural nuances and a broad perspective.

Focus on innovation with brand and digital marketing strategies leveraging insights from the luxury industry. During 6 weeks of deep exploration of key insights from the luxury industry,you will grow your skills in brand and digital marketing strategies and you will learn how to establish a strong brand position focusing on innovation and a strong customer-centric approach supported by digital.