International Business and Culture

The University of Colorado Boulder, situated against the stunning backdrop of the Rocky Mountains, is a flagship institution renowned for its academic excellence, research prowess, and vibrant campus life. CU Boulder has evolved into a hub of innovation and intellectual exploration. The university offers a diverse range of undergraduate, graduate, and professional programs across various disciplines, encouraging students to pursue their passions and make meaningful contributions to society. At CU Boulder, students engage with world-class faculty who are leaders in their fields, fostering an environment that promotes critical thinking and creativity. The campus is a melting pot of ideas and cultures, providing a rich tapestry of experiences for students. With a commitment to sustainability and a focus on cutting-edge research, the University of Colorado Boulder continues to be a beacon of higher education, preparing students to navigate the complexities of our ever-changing world.

In this course, learners develop a solid understanding of how national cultures shape international human resource management, international marketing, and international business generally. The course provides an overview of international culture, human resource management (HRM), and marketing. This may seem like a peculiar grouping of topics, but successful international HR management and marketing are highly dependent on national culture. Without understanding a people’s culture, managing and selling to those people is fraught. In the first module, the many determinants of national culture are explored as well as the dimensions or characteristics of a nation’s culture. In the next module, we review the various organizational structures appropriate for international business before turning to the HR challenges of managing a diverse population of international employees. In the final two modules, we explore the many challenges of international marketing across nations and across cultures.