$ USD
Marketing and How to Craft Contagious Content
United States
The Non-degree in Marketing and How to Craft Contagious Content at University of Pennsylvania is a program for international students taught in English.
📚 About the Program
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
💰 Fees
Application Fee
$0 USD
$0 USD
Tuition Fee
$25 USD
$25 USD
per year
✅ Entry Requirements
All students from all countries are eligible to apply to this program.
📬 Admissions Process
1
Step 1
Choose programs
2
Step 2
Apply online
3
Step 3
Enroll
Application Fee
$0 USD
Service Fee
$0 USD
Tuition
95 USD
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