Marketing and How to Craft Contagious Content

The University of Pennsylvania, founded in 1740 and located in Philadelphia, is an Ivy League research university known for combining rigorous scholarship with practical, interdisciplinary education. With roughly 28,038 students and 6,392 international students, Penn offers a diverse, global campus community and 216 programs spanning liberal arts, engineering, business, medicine, and design. The university emphasizes translational research and social impact, encouraging students to apply ideas across sectors through centers, labs, and community partnerships.

Penn’s compact urban campus places students close to museums, startups, hospitals, and cultural venues, creating abundant experiential learning opportunities. International students benefit from comprehensive support services, including orientation, visa advising, language assistance, and career coaching tailored to global job searches. Collaborative initiatives like integrated dual-degree options and project-based courses help students build multidisciplinary skills and professional networks across the Philadelphia region and beyond.

Admissions are competitive; applicants should prepare strong academic records, meaningful extracurricular engagements, and clear statements of purpose reflecting interdisciplinary interests. Financial aid and fellowships are available for qualifying students, and many graduate programs offer research assistantships. Graduates routinely enter top firms, academic careers, public service, or entrepreneurial ventures. For international students seeking a research-intensive environment with practical connections to industry and community, Penn offers a well-resourced, globally connected setting to advance academic and professional goals.

The Marketing and How to Craft Contagious Content program is a non-degree course offered by the University of Pennsylvania. It's for anyone looking to improve their marketing skills and understand what makes things go viral. The program lasts several weeks and helps students create effective marketing campaigns.

The curriculum focuses on making ideas stick, increasing influence, and generating word of mouth. Students learn how to use social networks to spread information and create buzz around their products or ideas. The course is based on principles from the book 'Contagious: Why Things Catch On' and includes strategies for crafting contagious content and building stickier messages.

After completing the program, students can pursue careers as Marketing Managers, Social Media Specialists, Brand Ambassadors, Content Creators, or Public Relations Specialists. They can work in various industries, including advertising, media, and entertainment, and for employers like marketing firms, non-profits, or private companies.