Marketing Channel Incentives

Emory University, a private research university in Atlanta, United States, offers a unique experience for international students. Founded in 1836, it has a rich history of academic excellence and innovative research. You will find a strong commitment to interdisciplinary research, making it an ideal choice for students who want to make a positive impact on the world.

Emory focuses on many subjects, including programs in engineering, business, and medicine, with 166 programs available. Specifically, the university is home to world-class research centers like the Emory Vaccine Center and the Winship Cancer Institute, providing students with access to cutting-edge technology and resources. The Goizueta Business School is another notable example, consistently ranked as one of the top business schools in the country.

Located in the heart of Atlanta, the campus offers many opportunities for you to engage in student life, including active student clubs and athletic programs like soccer and basketball. You will also find modern facilities and a diverse population, making it an exciting place to learn and grow. With its rich cultural heritage and thriving business and technology industries, Atlanta provides a unique backdrop for your academic journey, allowing you to explore, learn, and succeed in a dynamic environment.

Marketing Channel Incentives is a non-degree specialization for professionals in consulting, strategy, sales, marketing, and entrepreneurship. It's an online course that lasts several weeks and is taught in English. This specialization will help you understand how to implement pricing strategies and work with partners effectively.

The curriculum focuses on topics like pricing strategy, channel partners, and direct selling channels. You'll learn how to ensure partners do the right activities at the right price and how to protect your firm from cheating or free riding. You'll also learn about incentive structures and when to use direct selling channels.

After completing this specialization, you can work in roles like Marketing Manager, Business Development Manager, or Sales Consultant. You can work in industries like retail, manufacturing, or finance, helping companies develop effective marketing strategies and work with partners.