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Marketing Channel Incentives

United States

The Non-degree in Marketing Channel Incentives at Emory University, Atlanta is a program for international students taught in English.

📖 Introduction

Emory University in Atlanta is a leading private research institution known for strong interdisciplinary programs and a commitment to public health, humanities and professional education. With a history dating back to the 19th century, Emory combines rigorous academics with real-world impact, hosting prominent research centers such as the Emory Vaccine Center and Winship Cancer Institute. Prospective international students looking to study in the USA will find Emory's blend of research excellence and liberal arts foundations compelling.

Emory offers a wide range of undergraduate, graduate and professional programmes, including highly regarded business, law and health sciences degrees. The Goizueta Business School and Emory School of Medicine provide advanced training, research opportunities and industry collaborations that enhance career prospects. Emory's interdisciplinary approach encourages cross-school projects, internships in Atlanta's thriving economy and strong links to global research networks.

Campus life at Emory emphasizes diversity, community engagement and leadership development, with numerous student organizations, study abroad options and service-learning initiatives. Located in Atlanta, a major US hub for business, technology and culture, Emory provides students with access to internships, cultural institutions and a dynamic urban setting. For international applicants seeking a research-driven university in the United States with robust student support and career services, Emory offers a compelling academic experience.

📚 About the Program

This specialization is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. In this course, you will be exposed to the challenges of implementing a pricing strategy in your route-to-market and the necessity of becoming a "strategic skeptic." Questions such as, "how to ensure our partners do the right activity at the right price?" "how should my firm protect itself from channel partners who seek to cheat or free ride?" will be answered. You will also be exposed to direct selling channels, their incentive structures, and understand how and when they might represent a viable route-to-market.

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Next Start Date

Anytime

Tuition

49 USD

Application Fee

0 USD

Service Fee

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