Marketing Foundations

Doane University has consistently evolved to meet the changing needs of students while preserving its foundational values. The university offers a diverse range of undergraduate and graduate programs, all designed to foster critical thinking, creativity, and ethical leadership. With a student-centered approach, Doane emphasizes small class sizes, ensuring that students receive personalized attention from accomplished faculty. Beyond academics, Doane places a strong emphasis on community engagement and experiential learning. The university encourages students to explore internships, research opportunities, and study abroad programs, enabling them to apply their knowledge in real-world contexts. This commitment to hands-on learning aligns with Doane's broader mission of preparing students not just for successful careers but for a lifetime of intellectual curiosity and civic responsibility. In essence, Doane University is a vibrant academic community where tradition and innovation converge to shape well-rounded individuals ready to contribute meaningfully to society.

This foundational marketing course will give you an introductory understanding of marketing functions within an organization. Whether you are interested in marketing as a career or business topics in general this course will prepare you to think and understand marketing as part of the overall business strategy. Throughout this course, you will examine each component of a marketing plan to better understand this critical business topic.Recognizing the basic marketing building blocks will establish the foundation for your marketing skills within your future entrepreneurial activities and career positions.

Doane University stands as a beacon of academic distinction, rooted in a legacy of over a century. Renowned for its commitment to cultivating well-rounded individuals, Doane prioritizes small class sizes and personalized education. With a focus on critical thinking and ethical leadership, the university offers diverse undergraduate and graduate programs, preparing students not just for careers but for a lifelong pursuit of knowledge and civic responsibility. Beyond the classroom, Doane emphasizes experiential learning, encouraging students to engage in internships, research, and global experiences. This blend of tradition and innovation creates a dynamic educational environment, shaping graduates into thoughtful contributors to society.