Marketing Plan Essentials for Small Business Entrepreneurs

Central Queensland University (CQU) in Rockhampton, Australia, established in 1967, offers a student-centered environment with a strong focus on practical and industry-aligned programs. Serving over 32,700 students, including around 5,000 international students, CQU combines regional strengths with global perspectives across areas such as business, health, engineering, education and environmental science. The university emphasizes experiential learning, work-integrated placements and research that addresses regional and global challenges.

CQUniversity’s campuses provide friendly campus communities, academic support services, and opportunities for internships and local industry engagement. International students benefit from orientation programs, study skills workshops and English language support, plus access to student clubs and wellbeing resources. The Rockhampton campus offers a balance of regional lifestyle and pathways to professionally oriented education with clear links to employers and community partners.

Graduates from CQU are prepared for practical roles in industry, public service and research, often leveraging hands-on experience gained during their studies. Prospective international applicants should explore program accreditation, entry requirements and scholarship options, and contact the international office early to arrange visas, accommodation and transition support for a smooth start in Australia.

This micro-credential is designed for small business entrepreneurs looking to create effective marketing plans. It offers a flexible online format that allows participants to learn at their own pace. Ideal for those who are proactive and eager to enhance their business strategies, this course provides essential insights into market research and planning.

Throughout the course, students will explore key components of a marketing plan, including the marketing mix and customer personas. Participants will engage in practical exercises, such as constructing a customer persona and utilizing market research to inform their marketing decisions. This hands-on approach ensures that students can apply their learning directly to their business contexts.

Upon completion, students will receive a Certificate of Completion and a digital badge, which can be shared on professional networks. This micro-credential also contributes to Continuing Professional Development (CPD) hours, making it a valuable addition for those seeking to advance their careers in business.