Master's in Design & Development of Digital Business

University College Cork: University College Cork (UCC) is a prestigious public research university located in Cork, Ireland. Established in 1845, UCC is known for its academic excellence, innovative research, and vibrant campus life. It offers a wide range of undergraduate and postgraduate programs across various fields, including arts, sciences, business, engineering, medicine, and law. UCC is committed to providing a supportive learning environment, fostering critical thinking, and preparing students for successful careers and global citizenship.

Our MSc Design & Development of Digital Business is a 12-month (full-time) taught master’s degree course. This intensive and innovative course is designed to provide honours graduates who have little or no prior technology experience with a critical understanding of Internet and mobile business strategies, models and processes; a high level of competence in the technical skills needed to develop professional electronic and mobile business systems; and excellent employment opportunities and a world-class student experience. In Part I of the course, you work closely with our staff in lectures, seminars, and in our state-of-the-art development labs to acquire and hone the knowledge and skill areas that underpin the contemporary electronic and mobile business. Modules in Part I focus on a wide variety of subject areas including business strategy, programming for the Internet and for mobile devices, systems analysis, and design, and systems infrastructure. All technology courses are firmly grounded in a practical, real-world business context and are designed for students with little or no prior experience in computing technology. In Part II, you work in small groups with a mentor to apply new knowledge and skills in a practical way – by developing an idea for a new, innovative electronic business venture. The project groups will bring their venture from an initial concept to a fully-articulated business and marketing plan, culminating in the implementation of a functional proof-of-concept prototype system.